Story and frame don't only work at the seed stage. Oren Klaff on how Theranos raised from the institutions best equipped to underwrite it — by faking the trust signals those rooms rely on.
Full episode: https://www.theinvestorrelationspodcast.com/frame-control-the-psychology-behind-every-investor-conversation-with-oren-klaff/
Apple: https://podcasts.apple.com/us/podcast/frame-control-the-psychology-behind-every-investor/id1791628629?i=1000791447104&uo=4
Spotify: https://open.spotify.com/episode/7krh2heMdURDs98bnO8XNy
Guest: Oren Klaff, Managing Director of Intersection Capital and author of Pitch Anything and Flip the Script — https://www.linkedin.com/in/orenklaff/
Host: Joshua Wilson — https://www.linkedin.com/in/joshuabrucewilson/
Educational content only. Nothing here is investment, legal or tax advice, or a solicitation.
Full episode on YouTube: https://youtu.be/-otLijfWYXE
#InvestorRelations #Theranos #FrameControl #DueDiligence #OrenKlaff #TheInvestorRelationsPodcast
A One Iron Network production: Executive Producer Joshua Wilson
