After my corporate career. My first sort of brand after a couple failed ventures was Zico coconut water. And I'll come kind of circle back to that. But I started that, built that, and then sold that to Coca-Cola at the end of 2013. And then I became an active angel investor and eventually started an investment firm, first called Power Plant, where we invested in plant based businesses. So there we backed Beyond Meat, Thrive market Appeal Sciences had some good wins there and also some painful lessons along the way. Like any venture investing.
And right now, we've transformed the firm to be called Ground Force Capital to do growth investments. We we invest in typically companies 20 to 100 million in revenue. We'll write, you know, 20 to $30 million checks and dive in and support them. That that includes liquid death Bobby infant formula business. partake non out beer.
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