July 15, 2025

How to Understand Investors’ Needs

Understanding Investor Needs: The Importance of Thoughtful Engagement

In this episode, the discussion revolves around the crucial approach of understanding and addressing the specific needs and mandates of institutional investors. Rip shares insights on the importance of putting oneself in the investor's shoes, gathering detailed information about their background, team, company, mission, and portfolio. 

This thoughtful engagement strategy, including going to meetings with a blank pad and pen, aims to build strong, valuable relationships by demonstrating a genuine interest in the investor's objectives. Rip also reflects on how this practice has evolved with experience and market learning.

Disclaimer: Joshua Wilson is a registered investment banking representative and a licensed real estate broker. The content of this podcast is for informational purposes only and should not be considered legal, financial, or compliance advice. This podcast is not a substitute for professional advice. All views and opinions expressed by the host and guests are their own and do not necessarily reflect the policies or positions of any regulatory agency, organization, or employer. Listeners are encouraged to consult their own compliance teams, legal counsel, or financial advisors to ensure adherence to applicable regulations, including SEC, FINRA, and other industry-specific requirements. This podcast does not constitute a solicitation or recommendation for any financial products or services.

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Rip Reeves

CEO

Rip Reeves is CEO of Institutional Investor, with oversight of its global events platform, journalism, thought leadership and fintech businesses. In 2022, he retired as Chief Investment Officer and Treasurer of AEGIS Insurance Services after 11 years of service. In the 26+ years preceeding, Reeves’ professional experience encompassed portfolio management, global asset allocation, treasury, investment banking, sales/trading, and large team management. He has a bachelor’s degree in marketing and an MBA, both from LSU. Reeves’ board leadership includes Investment Committee Chair for The LSU Foundation overseeing the University's Endowment, service on the Northern Trust Asset Management Board of Advisors and the Preferred Mutual Insurance Company Board of Directors. He is also a Professor in the Finance Department for LSU.